Why Spruvly exists
AI rewrote what counts as work. The platforms didn't catch up. So we built one.
Three things happened in 2024-2025 that broke the career market for a new kind of builder:
- Anyone with Claude, Cursor, n8n and a weekend can ship things that used to require a 6-person team and a quarter of runway.
- The work that proves you can do that doesn't fit on a CV. There is no “Twilio voice agent + Claude function-calling + n8n pipeline” field on LinkedIn.
- The platforms that were supposed to surface this work — Upwork, Toptal, LinkedIn — were built for a different era. They rank you by hours billed or by alma mater, not by what you actually shipped.
What we built instead
Spruvly is a career platform where the unit of identity is the case, not the resume. A case is one shipped thing — a voice agent for a clinic, a RAG bot for an agency, an automation that saves 6 hours/month. You drop a Loom or a live demo URL, pick one of three templates, fill in five fields, and you're in the catalog.
Companies don't search by keyword. They describe what they need in plain English — “automate tire sales,” “voice agent for clinics” — and an AI matcher reads it against every published case and surfaces the five builders whose work fits. No bidding. No race to the bottom. No recruiters in the middle.
What we won't do
- Star ratings. Once you let people rate each other, you spend the rest of the platform's life fighting rating inflation, gaming, and retaliation drama. Cases speak for themselves.
- Hidden ads. Boost slots exist — they pay the bills alongside platform fees — but every boosted card is labeled and time-boxed.
- Surveillance analytics. Plausible at most. No third-party trackers, no behavioral cookies, no sale of search history. EU-built and GDPR-clean is a default, not a marketing line.
- Vendor lock-in. Your handle stays yours. Your cases export as JSON-LD. If we ever turn evil you can leave in 5 minutes.
Where the money comes from
Five revenue streams, all transparent:
- Briefs — short paid work. 0% platform fee until 2027-01-01, 10% after. Stripe processing on top of that either way.
- Convertible pledges — backers commit on intent, convert at milestone or incorporation. 7%, paid only at conversion.
- Sponsor pools — patron-style support of a project or a builder. 15%.
- Boosts — paid placement at the top of cases / builders / briefs / projects feeds. Labeled, time-boxed.
- PRO subscriptions — power-user surfaces (analytics, templates, saved searches). Free plan stays a complete product forever.
Who built this
Emira Studio OÜ — a one-person Estonian company. The founder writes the code, the copy, the cold emails. No design agency, no marketing team, no growth consultants. Everything you read on this site, every line of code, every email — same person.
That matters because Spruvly is opinionated. The product says no to star ratings, no to bidding, no to marketplace race-to-bottom — and those choices stay consistent because one mind holds them.
Where we go from here
We're bootstrapped, so the roadmap is short and load-bearing. First 90 days: 100 published cases, 25 paid briefs, 3 sponsor partners. After that: better case discovery, lightweight discussions under cases (so builders can answer “how did you solve X?” publicly), and embeddable demos directly in the case body.
If you're a builder — publish your first case. If you're a company — describe what you need on /find. If you have feedback — write to [email protected]. Same person reads it.