Lead enrichment pipeline on n8n

Problem

Sales team got cold form-fills with just email + company. They lost 1-2 hours/day manually looking up role, team size, funding before reaching out.

Flow

Typeform webhook → n8n splits payload → parallel Clearbit/Apollo enrichment → Claude scores fit + writes summary → Airtable row created → Slack DM dispatched.

Cadence

Real-time per form submission, ~30 leads/day average

What I built

• n8n workflow triggered by Typeform webhook on each new submission
• Parallel Clearbit + Apollo lookups for firmographics and contact role
• AI-generated 1-line summary of fit-for-product, stored on the Airtable row
• Slack DM to lead-owner with score, summary, and "open in CRM" deep-link

Limits

• Skips enrichment when email is generic (gmail/yahoo) — flagged as low-fit
• No outbound message sent — humans always do first reply